The&Partnership’s digital engagement agency AllTogetherNow has been appointed to create a global social content strategy and campaigns for Nelsons Healthcare, following a competitive pitch.
AllTogetherNow (ATN) has been tasked with building the brand identity of Nelsons’ popular natural healthcare products across the world, underlining the brand’s position as the world’s number one emotional wellbeing brand and delivering a consistent tone of voice for Nelsons across all channels.
Nelsons has sold natural healthcare products since it was founded in London’s Mayfair in 1860. It is perhaps best known for RESCUE Remedy, the world’s number one emotional wellbeing product.
ATN will work closely with Nelsons to develop a series of Social Media Playbooks for Nelsons’ content teams around the globe, aiming to elevate the profile of the brand’s portfolio of products - RESCUE Remedy, Bach Flower Remedies and Spatone – and support its ambitious growth plans.
The strategy will tap into the heart of the brand, celebrating its longstanding heritage and promoting its mission to inspire wellbeing and healthy living for audiences of all ages, with a particular focus on women aged 25-34.
Steve Parker, Managing Director at AllTogetherNow, said: “We are delighted to be working with Nelsons, a brand with a rich heritage at the forefront of natural healthcare. Rarely have I seen such positive customer sentiment around a brand portfolio and look forward to tapping in to these advocates to further spread the word”.
Alison Hunter Pease, Global Communications Manager at Nelsons Healthcare said: “We’re looking forward to growing our online presence for our key brands across the world. At Nelsons we have a fantastically engaged audience who will benefit from a portfolio of more united brands, and we’re confident ATN are the right agency to deliver all of this for us.”