Marketing/Creative Services
Atlanta, Georgia
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Ammunition announced today that DesignAlign, a game-changing software solution aimed at disrupting the kitchen and bath industry, has tapped Ammunition as their agency of record.

Exclusively created for kitchen and bath pros, DesignAlign provides all the tools necessary to streamline sales and design consultations between kitchen and bath showroom owners, designers, and homeowners. Utilizing an extensive online catalog, the interactive program instantly provides “Good, Better, Best” investment scenarios to reveal essential information and align client expectations.

DesignAlign’s easy-to-use technology guides the kitchen and bath sales process to uncover product preferences, set project budgets, and reduce designer hours spent to dramatically increase showroom productivity in the first year.

“We’re excited to be working with the incredible team at DesignAlign.” said Jeremy Heilpern, founder and CEO of Ammunition. “As we’ve come to understand their product offering over the past couple of months, we’re convinced their solution will have an incredible impact on the future of the design and selling environment for the kitchen and bath industry, as well as for homeowners, and we can’t wait to bring that story to the industry.”

Ammunition is a full-service advertising agency focused on supporting brands that navigate long-term selling environments, with complex paths to purchase, and tremendous expertise supporting brands in the home and build materials categories. Ammunition’s approach focuses on a unique messaging architecture that personalizes creative by audience through ongoing engagement and automation. Ammunition’s scope of work for DesignAlign includes creative campaign development, website design and development, media planning and buying, social media and PR, as well as ongoing day-to-day marketing and advertising support.

“We needed a partner that understood our business, understood our product, and has a passion for bringing that story to the kitchen and bath industry. There is no doubt in my mind we have found that partner in Ammunition. Their passion, industry expertise, and dedication to our business has been clear from the beginning and we can’t wait to see where this partnership takes us,” said DesignAlign founder and CEO Keith Tobias.

The addition of DesignAlign continues to cement Ammunition as a go-to partner for brands in the home and building products space. It also marks the first new business win of 2022, after a year in which the four-year-old agency doubled revenues and headcount year over year for the third consecutive year. The first projects will begin rolling out in Q2 of this year. 


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