OpenSlate, the leader in social video analytics, announced today that Andrea Ching has joined the company as Chief Marketing Officer.
Ms. Ching will lead OpenSlate’s efforts to define the role of content in brand advertising, at a time when TV-minded marketers accelerate their push into a rapidly fragmenting digital landscape.
“Andrea is among the most experienced, talented and visionary executives in digital media,” said OpenSlate CEO Mike Henry. “With an exceptional background in both TV and digital, Andrea will play a critical role in how we work with advertisers today and how we build technology to support them in the future.”
Prior to joining the company, Ching was a Senior Vice President of Integrated Marketing at Turner Broadcasting. During her six years at Turner, Andrea oversaw brand integrations and sales development for all of CNN’s television and digital properties as well as Turner Digital properties including Bleacher Report, March Madness Live, NBA, Adult Swim, Cartoon Network, TBS and TNT.
Andrea joined Turner from Neo@Ogilvy, the digital media arm of the Ogilvy advertising agency, where she served as senior partner, managing director, and led a group of global, digitally-driven blue-chip accounts. In her near twelve year tenure with Ogilvy, Ching held ascending positions by demonstrating digital leadership and developing breakthrough marketing programs for such clients as American Express, IBM, Kodak, Lenovo, Samsung, TD Ameritrade and Unilever.
“I am fortunate to have made my career where blue chip brands and premium content intersect,” said Ching. “I am delighted to continue this work at OpenSlate to help marketers make smarter, more effective use of social video.”
Ching joins OpenSlate during a time of growth. The company recently added CTO Matt Kopit,
VP of Sales Larry Miller, VP Business Development Ken Detlet and Josh Hirsch, Head of Strategy and Analytics. OpenSlate has also expanded its sales and client services teams, recently opening new offices in Chicago, Los Angeles, San Francisco and London.