Anheuser-Busch InBev has found a new agency for media planning and buying in the...

by Chris Saunders , FTI Consulting

  • Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year.
  • Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD.
  • 5 WPP shops will now handle shopper marketing for General Mills.
  • Protein nutrition brand Decibel has appointed Total Media to handle its media planning and buying as it launches in the UK.
  • Indian housing developer Aanya Luxora has appointed Sedley Place as lead branding and communications agency for the Ensaara Metropark development.
  • DDB Chicago has been awarded creative duties on Kohler without a review. The business had been with Arnold New York since 2012. Kohler spent $34 million on U.S. measured media last year.
  • Following a review, Saatchi & Saatchi, New York has been awarded agency of record duties for Heineken USA's Tecate franchise, which includes Mexican imports Tecate and Tecate Light and potential brand extensions. Dallas-based Inspire was the incumbent on the account. Heineken spent $11.8 million in measured media on Tecate last year.
  • After a review, online tire retailer RightTurn.com has appointed Cramer-Krasselt Chicago its new lead agency. Annual media spending is expected to hit $25 million next year.
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