Applebee's Taps Kansas City-based Barkley as AOR

by James Thompson

Kansas City-based Barkley just scored a big-name brand: Applebee's named Barkley as its agency of record, effective March 1. The move comes during a transition period for Applebee's, which is moving its headquarters from Kansas City to Glendale, Calif., the hometown of its parent company, DineEquity Inc. Applebee's also sold the remaining of its area corporate-owned locations earlier in the summer. Full story at BizJournals

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