ARC London appointed by Touraid

by Maud Largeaud , AdForum

Touraid a leading global children’s charity that supports projects for disadvantaged children through rugby, has appointed brand activation agency Arc Worldwide as its sole marketing agency.

The immediate appointment, handled by Oystercatchers without a pitch, will see Arc use its wealth of experience to develop and showcase the Touraid brand through a range of marketing initiatives. It is the first time the charity has worked with an agency.

Beri Cheetham, Arc’s Executive Creative Director says: "Having witnessed the monumental impact rugby has had on my ten year old son's life, I'm more than delighted to be in a position where we can help children in the developing world benefit too. The team we've assembled on Touraid have rugby and creativity in their blood, so there is no end of passion for this important cause."

Andy Berry, Touraid’s Chief Executive Officer says: “Arc is one of the UK’s leading creative agencies I am delighted to be working with Beri and his team to release the magic of Touraid”.

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