Arena has been awarded the £2m Canti media account following a pitch again...

by Chris Saunders , FTI Consulting

  • Arena has been awarded the £2m Canti media account following a pitch against CW Content Works.
  • TBWA\Chiat\Day in New York will create digital ads and redesign the websites for Sunseeker London yachts and its affiliates.
  • Appletiser has appointed Howell Penny to develop its new global ‘Crown the Moment’ positioning in the UK.
  • Olson Engage, the public relations, social media and experiential division of Olson, has been named social media agency of record for Sharp Electronics. Rokkan previously handled the work. The new assignment expands Olson's existing relationship with Sharp. Olson was named agency of record for Sharp's consumer products advertising, digital and design duties in January. New work includes leading social media and content marketing strategy and execution for all of the company's consumer products in the United States, including the flagship AQUOS television line. The agency change was based on positive early results Olson garnered from rebranding Sharp's AQUOS TV line and redesigning the AQUOS website.
  • Jekyll & Hyde Advertising and Marketing was tapped by DenTek, a manufacturer of oral care products, to market its nighttime Dental Guards.
  • Northwood Hospitality, owner and operator of independent luxury hotels and resorts throughout the United States, named Beutler Ink, a content development firm headquartered in Washington, D.C., as its social media agency of record. The agency will work with the marketing and digital teams at several Northwood properties to assess each property's current social strategy, develop custom campaigns and custom strategy plans that are tailored to the unique voice and goals for each property.
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