- Atomic London has picked up the brand consultancy and advertising brief for Lotus, the British sports car manufacturer.
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- Martin Williams Advertising was named strategic and creative agency of record for St. Paul-based Pavay Organics skin care line. The agency will help Pavay Organics define its brand story, develop digital marketing and design new packaging. In addition, public relations support will be provided by Karwoski & Courage, an operating unit of Martin Williams, Inc.
- Azzur, a private equity firm with holdings in the life sciences consulting industry, has partnered with 3Seed Marketing & Design Studio. In addition to partnering with 3Seed Marketing & Design, Azzur recently merged with BioSPEQ and acquired Azot, an engineering and custom fabrication company, to form Azzur Engineering.