Atomic London has been appointed by the Royal Opera House to create the campaign around the transformation of the iconic London theatre through its Open Up project, due for completion in autumn 2018.
The Royal Opera House has been increasing access to ballet and opera over many years through free BP Big Screens across the country; ROH Cinema, which now operates in more than 40 countries; as well as live digital streaming, and learning and participation activities. Now the organisation is opening up its Covent Garden building and becoming a key destination for daytime visitors with new public spaces and activities for all.
Nick Fox, Chairman for Atomic London says “We’re extremely proud to be working with the Royal Opera House. Once you’ve experienced the magic of the place, you can appreciate there’s nothing else like it. Our aim is to make sure that this same magic is discovered, explored and enjoyed by many more people.”
Lucy Sinclair, Director of Audiences and Media for the Royal Opera House says “We’re very excited by the opportunities that these changes to the building will bring for us to share opera and ballet with a much wider audience. Our building will be open every day and we look forward to welcoming visitors to enjoy interactive exhibitions, listen to a recital, take part in a workshop or simply have coffee, lunch or dinner in such a stunning location. I’m really pleased that Atomic will be helping us reach a much wider cross section of visitors and to help us tell our story.”
When completed in autumn 2018, the Royal Opera House will have a new shop, café, restaurant and bar; live performance spaces and a new mid-scale theatre, the Linbury Theatre, with state of the art technology and access for those with disabilities.