Creative production agency Avocados and Coconuts has signed director Jeremy McNamara. With a visual documentary-like style that is both vivid and sharply observed, McNamara has trained his lens on campaigns for Clif Bar, Google, Nike SB, California Community Colleges, and Taylor Stitch. In addition, his keen eye for human stories has produced vivid documentary shorts capturing California’s skateboarding parks and neighborhoods, netting him three Vimeo Staff Picks along the way.
“Jeremy has an incredible way with non-narrative subjects and is able to draw a story using the most beautiful brush strokes,” says Dalia Burde, Avocados and Coconuts Founder and Executive Producer. “We felt there was a strong alignment in the stories we want to tell and the deep commitment to craft. It became clear that he should be a more permanent part of the Avocados team. We’re excited to provide him with the support to continue growing and sharpening his eye as a director.”
“I’ve been a fan of Avocados and Coconuts’ work,” adds McNamara. “We had the opportunity to collaborate on two projects last year and experienced such an easy and super-smooth way of working. The whole team is incredibly talented and seasoned, and I’ve seen, firsthand, the kind of support they give to their directors.”
McNamara - a lifelong skateboarder - found his passion for filmmaking through skateboarding, and shooting videos with his friends. After graduating from high school, he went to work for Deluxe, a hard goods skateboarding distributor, where he further developed his skills in filmmaking and storytelling.
Beyond his commercial and branded content work, McNamara has directed and produced several documentaries. He is particularly proud of Carl, a short film about a 53-year-old Iowa man working to get his high school diploma with the help of a free online tutoring program, and specifically, a teenage tutor from California.
“That's the kind of stuff that I'm interested in,” enthuses McNamara. “With my commercial work and personal projects, I like to seek out people and communities that are slightly off the radar or unexpected.”
A lifelong Bay Area resident, McNamara has spent years turning his own passions into beautifully-realized film projects. With a deft eye for natural light, handheld visuals, and stories about overlooked communities, he still remains focused on the work. McNamara often pulls double duty as director and DP on his own projects to get a day in the can.
Currently, McNamara is editing a short documentary project of his own about a female skateboarding pioneer, which seeks to build on the narratives and themes in his acclaimed documentary short The Skatepark on Treasure Island. As for his future with Avocados and Coconuts, McNamara believes the best is yet to come.
“In Avocados and Coconuts, I’ve found some like-minded people,” concludes McNamara. “I’m really looking forward to expanding into new opportunities and evolving the work I’ve been doing.”
Photo Credit: Ethan Swope