Bacardi Moves All Global Work to BBDO and OMD

by Luis Paez-Pumar , AdForum

Bacardi recently announced that it would be consolidating all global advertising, digital, and media work into two agencies: BBDO and OMD. The account is worth over $175 million, and comprises of the Bacardi, Martini, Bombay Sapphire, Dewar’s, Grey Goose, William Lawson’s, Cazadores and St Germain brands. Bacardi is moving on from BETC London, which handled the global Bacardi ad account, and the duo of ZenithOptimedia and Mindshare, which worked on media.

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