Bacardi, the rum brand, is reviewing its global advertising account, after parti...

by Chris Saunders , FTI Consulting

  • Bacardi, the rum brand, is reviewing its global advertising account, after parting ways with the incumbent on the business Johannes Leonardo.
  • Coca-Cola Enterprises is reviewing the UK integrated account for its Appletiser premium soft-drinks brand.
  • Google is talking to agencies about a brief to build its reputation among the creative industries, including the advertising community.