Digital agency The Barbarian Group has decided to throw its hat in the production ring, creating an in-house company to handle the production process for its clients. The new company, called Lot112, will operate both within Barbarian Group's client list and independently on other projects. The decision was made with an eye to social media, which requires not just an endless amount of content produced quickly, but also one with a unified voice and level of quality.
Lot112's leadership will include filmmaker Craig Teper as its new director, Heather Brown as its general manager/executive producer, and Eric Camins, who will spearhead production responsibilities.
Read more about the move at MediaPost.