Barilla Launches Review to Help Choose Next Creative Agency

by Luis Paez-Pumar , AdForum

Barilla, the blue box pasta brand, has launched an official review in order to find the company's next creative agency. This follows the news that Y&R Chicago, the previous creative AOR, continued to not participate in the review process. The agency said in a statement, however, that they wish "the Barilla marketing team much success with finding their next North American agency partner."

Barilla previously hired 360i to handle its digital needs back in November, with the digital agency handling all digital and social marketing, including strategy, content creation and website design.