BBC Worldwide has picked Droga5 Europe to advertise the launch of BBC Brit, a su...

by Chris Saunders , FTI Consulting

  • BBC Worldwide has picked Droga5 Europe to advertise the launch of BBC Brit, a subscription channel that will air factual programmes aimed at men outside the UK.
  • Dentsu Aegis Network's Carat has snatched the Government's £140 million media buying business from Martin Sorrell's dedicated agency, M4C, pending any official objections.
  • BBDO Guerrero has been appointed to develop an advertising campaign for the Philippine Board of Investments.
  • Bartle Bogle Hegarty has lost the pan-European Philadelphia ad account after its parent company, Mondelez International, shifted the business in-house.