BBDO Düsseldorf recruits top creative specialist for its Digital division: Andy Wyeth

by Maud Largeaud , AdForum

As part of its expansion program, the BBDO Düsseldorf agency is strengthening again it´s digital and creative competences with the addition of a prominent new recruit: Andy Wyeth (31), who will be taking up the post of Creative Director from May 1, 2015 onward.

Wyeth combines excellent digital expertise with creative design and strategy know-how. A native of New Zealand, he is joining BBDO from the Düsseldorf-based agency Parasol Island, where he has been Lead Creative Interactive for the past four years, engaged in the creative management of film, animation and digital communications for clients such as Barmer GEK, toom, Jeep and the Rewe Group. His previous employers included the M&C Saatchi and Scholz & Friends agencies in Berlin.

Among other responsibilities, Andy Wyeth has been in charge of the national development and implementation of digital strategies and the adaptation of international campaigns in Europe. He began his professional career with TBWA/WHYBIN in New Zealand, working for such clients as Absolut Vodka, Adidas, Apple, Playstation and Westfield.

As Darren Richardson, Chief Creative Officer at BBDO Düsseldorf, explains: "Andy brings with him years of digital experience working in well-known hot-shop agencies. Having him on board with make us more agile and strengthen our role as the most creative agency network in Germany."

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