Believe Media Partners with Lisa Houck of Salon Reps for West Coast Representation

by Maud Largeaud , AdForum

Global production company Believe Media is pleased to announce its partnership with Lisa Houck, founder and Head of Sales of Los Angeles-based independent repping firm Salon Reps. Lisa will represent Believe’s formidable director roster for the West Coast territory under the Salon banner.

“I’m beyond thrilled to bring on the caliber of world-class directors at Believe,” Lisa remarks. “I have long admired the talent, diversity and reputation of their roster, along with the international reach that Believe has been able to achieve and always maintain.”

Lisa has honed a strategic-minded approach to successfully building brands and artists, and is equally dedicated to championing established vets as she is breaking up-and-coming talent. Her passion for cultivating long-lasting relationships is perfectly in-step with Believe, where Executive Producers Luke Thornton and Liz Silver have launched the careers of some of the most recognized and awarded artists in the business. Directors like Zack Snyder, Floria Sigismondi and Bruno Aveillan have each stayed with the company for more than a decade, a reflection of Believe’s commitment to nurturing talent.

She looks forward to the fulfillment that comes from working with the Believe roster at the ground level, saying, “I immediately related to Luke and Liz and the incredibly strong producing team both on a creative and personal level. They have an eye for spotting innovators and tastemakers whose creative output goes beyond advertising, into the worlds of film, photography, art and music. Everything Believe does is super elevated.”

Lisa's depth of experience across the gamut of production and post production has given her an added edge in her service to her clients. She has worked in virtually every niche of the business, having held top posts at Spotwelders and Bikini Edit, and as the former EP at Method Studios.

An entrepreneur by nature, Lisa opened Salon Reps in 2010 with the goal of uniting the finest innovators in the business. She has built Salon on her sterling reputation as a trusted industry asset, who brings to collaborations a wide-reaching network and an insider’s understanding of a project’s needs from her experience in top-level positions. Working alongside Lisa is Jr. Sales Rep BrieAnna Gomez.

The newfound partnership between Lisa Houck and Believe proves to be simpatico in every respect. EP Luke Thornton remarks on behalf of Believe, “We’re so happy to be working with Lisa. Her taste level, aesthetic and principles represent everything that is great about solid marketing.”