Belvedere Vodka Names Modus Operandi Global Digital Agency of Record

by Chris Saunders , FTI Consulting

Belvedere Vodka, the world’s original luxury vodka and a part of Moet Hennessey, today announced a global partnership with digital agency Modus Operandi. As global digital agency of record, Modus Operandi will manage Belvedere’s digital channels; mobile, social and web. As part of the collaboration, Modus Operandi and Belvedere’s brand team will support the launch of its “Know the Difference” 2014 campaign.

“After an extensive RFP process, Belvedere Vodka is thrilled with our choice of Modus Operandi. Going into this we had a clear need for an exciting creative vision coupled with accountable results to drive our business goals. This combination is not as easy to find as one might think, so we are incredibly pleased with the end result. Together we will modernize and innovate to bring the brand storytelling to life in the ever changing digital space,” commented Belvedere Vodka’s President Charles Gibb.

“When it comes to brands looking to innovate and deepen their digital brand footprint we couldn’t be more excited to work on a gem such a Belvedere Vodka. The incredible history and global reputation for product excellence is remarkable and opens a world of opportunity for us,” notes Modus Operandi President Jeff Suhy.

Belvedere, the world's first luxury vodka, is authentic and natural, handcrafted the way Polish vodka has been made for over 600 years. Belvedere believes in creativity, excellence and working with the leaders of contemporary culture. Past, present, and future come together with a spirit of innovation and collaboration.

BELVEDERE VODKA
Born of Rye, Water and Character.
Introduced in 1993, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate it’s all natural, additive free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.

Belvedere is available in top nightclubs and restaurants around the world and at all fine wine and spirits retailers.

In 2013, Belvedere Vodka launched a new global advertising campaign – Know the Difference - highlighting the brand’s unrivalled quality and rich heritage of Polish vodka-making. The campaign speaks to the brand's identity and consumer and showcases the purity and character of the luxury brand whilst encouraging consumers not to compromise on the standard of their vodka.

ABOUT MODUS OPERANDI:
Modus Operandi is a data driven digital agency, with locations in Los Angeles, Portland, Panama and the Philippines, known for analyzing insights on user behavior to help clients navigate and capture the multi-screen, mobile consumer. For more on the company, including work for Nike, Sony PlayStation, EA, Subaru and more, please visit http://modop.com.

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