- Belvita, the Mondelez-owned breakfast bar brand, has hired Droga5 Europe to handle its pan-European advertising account.
Read more: http://goo.gl/BrSriT
- Neilson Active Holidays has appointed MBA to help build its Summer Beach Club and Ski holiday brands, following its management buyout last year.
Read more: http://goo.gl/PDRrPc
- Red Lobster tapped Publicis Kaplan Thaler as its creative agency of record, following a review. Grey previously handled the account. Publicis Kaplan Thaler bested Barkley, The Martin Agency and Olson for the win. New work will debut in 2015.
- Interactive agency BARKER ha acquired BrandWire, a digital marketing agency based in New York City. The addition enhances BARKER’s digital marketing offerings and adds three international brands -- Letarte, Roche Bobois and Jacadi-- to the firm’s client roster.
TOPIC: BETA, MBA, HAVAS, MONDELEZ, INCUMBENT, DROGA5 EUROPE, BELVITA, NEILSON ACTIVE HOLIDAYS, BARKER, BRANDWIRE, LETARTE, ROCHE BOBOIS, JACADI