BMW Group Financial Services has named Partners + Napier its agency of record fo...

by Chris Saunders , FTI Consulting

  • BMW Group Financial Services has named Partners + Napier its agency of record following a competitive review managed by Hasan & Co.
  • CP+B Brazil, the newest of CP+B's eight global offices, was selected by AmBev/InBev to launch Corona beer in Brazil. The agency is also handling a Special Projects account of AmBev with global collaboration with AB InBev. In addition, the agency was also tapped to handle a new product launch for Mondelez International and serve as creative agency for Quatro Rodas magazine and VIP magazine, both from Brazilian publisher Editora Abril. Based in Sao Paulo, CP+B Brazil is managed creative duo Andre Kassu and Marcos Medeiros and chief operating officer Vinicius Reis. Stateside, Corona spent $99.2 million on measured media in 2013, up from $71.4 million spent in 2012, according to Kantar Media. Corona spent $58.5 million on measured media between January and June of 2014.
  • Associated Banc-Corp named Colle+McVoy as its agency of record, following a review. Associated Bank did not have a previous agency of record. It worked with several local agencies. Colle+McVoy will handle creative, media planning and buying, social media, and brand activation duties. Associated Bank spent $2.2 million on measured media in 2013, up from $959,000 spent in 2012, according to Kantar Media.
  • H2Ocean, a Florida-based manufacturer of natural-based first aid and hygiene products, tapped Jekyll & Hyde Advertising and Marketing to produce a television campaign for its Extreme Tattoo Care Kit. Typically, tattoo aftercare products are sold only on-site at tattoo shops, but H2Ocean's Extreme Kit is available exclusively at Walgreens. The agency will produce a series of 30-second ads that focus on how personal a tattoo is to each individual. In each spot, a person will share their story of what his or her tattoo means, emphasizing the importance of maintaining and keeping tattoos vivid.