Brand USA placed its global advertising account in review. Geometry Global, esta...

by Chris Saunders , FTI Consulting

Brand USA placed its global advertising account in review. Geometry Global, established by the merger of G2, OgilvyAction and JWTAction and part of WPP, currently handles the account, valued between $1 and 3 million. Brand USA is the destination marketing organization for the United States, which was created by the signing of the Travel Promotion Act. The firm's mission is to increase international visitation to the United States in order to fuel the nation's economy. An incremental increase in international visitation can generate billions of dollars of revenue from spending by international visitors in the United States, which fuels the nation's economy and creates new jobs. Brand USA is also looking for an agency to handle local community management, a global social community management agency and a global public relations firm. A decision is expected by February.

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