Branded Content Marketing Association Launches North America Chapter

by Chris Saunders , FTI Consulting

International Trade Organization Benefitting Content Owners and Creators Expands into North America

NEW YORK--(BUSINESS WIRE)--The Branded Content Marketing Association (BCMA) announced its expansion into the United States, Canada and Mexico, steered by Doug Scott, President of OgilvyEntertainment and International Director of BCMA. The new BCMA chapter is the first trade association in North America dedicated exclusively to the development of the branded content industry. Established in the United Kingdom, the BCMA unites a distinguished network of content-led branding experts to build and grow new partnerships and drive industry growth.

“We are delighted to launch BCMA North America and are excited that the BCMA is broadening its reach into this important territory”
“We are delighted to launch BCMA North America and are excited that the BCMA is broadening its reach into this important territory,” said Andrew Canter, CEO of BCMA.

On July 18th, BCMA North America will be celebrating the official launch of its chapter in New York City at the worldwide headquarters of Ogilvy & Mather, featuring a high profile roster of prospective members.

“There has never been a better time to bring together the brightest minds in the industry and further define creative, production and measurement standards in the branded content space,” said Doug Scott, Chairman of BCMA North America.

Members of BCMA North America will benefit from exclusive access to industry trade events, driving new partnerships and business opportunities. Partners of the association include C Squared, Cristal Festival, Always On, NATPE, MIP, UbiQ, Digital Hollywood, The Rose Group, realscreen, and Cannes Lions. BCMA North America Members will be invited to quarterly mixers, an annual summit, and additional industry insider events.

Under the stewardship of Doug Scott and the group of highly qualified leaders comprising the Board, the BCMA North America Chapter aims to promote innovation within its membership body. The Executive Board includes:

Doug Scott, International Director of BCMA & Chairman of BCMA North America, President of OgilvyEntertainment
Robert Friedman, Director of BCMA North America, Television & Film Executive
Wright Ferguson, Jr., International Director & Treasurer of BCMA North America, USA President of AdForum
Jeff Greenbaum, Legal Counsel & Secretary of BCMA, Partner at Frankfurt Kurnit Klein & Selz
Ian Wright, Research Director at BCMA, Executive VP, Corporate Development of Ipsos MediaCT

The Board of Advisors includes:

Russ Axelrod, Director of Brand Strategy and Branded Entertainment at Microsoft
Laura Caraccioli-Davis, Executive Vice President of Advertising Solutions at Electus
Katrina Cukaj, Executive Vice President of Ad Sales at CNN
Bill Davenport, President of Wieden+Kennedy Entertainment
Scott Donaton, President & CEO of Ensemble
Rob Donnell, West Coast Regional Lead of BCMA North America, Owner of Brand Arc
Tom Dunlap, Executive Producer at RSA Films
Carolyn Everson, Vice President of Global Marketing Solutions at Facebook
Jared Hoffman, Managing Partner at Generate
Oliver Laubscher, Global Director of Content Connection, a WPP & Group M Initiative
Kevin McAuliffe, SVP Branded Entertainment at NBC Universal Cable Entertainment
Eddy Moretti, Executive Creative Director at VICE
Brent Poer, Executive Creative Director at Liquid Thread
Evan Shapiro, President of Participant Television
Noah Syken, Manager of U.S. Media Sponsorship Advertising and Branded Content Development at IBM
Mike Wiese, Director of Branded Entertainment at JWT, New York

For additional information about the BCMA North America Chapter, please visit

About Branded Content Marketing Association

The Branded Content Marketing Association is the international trade body for branded content. Launched on October 2nd, 2003 the BCMA drives development in the branded content market throughout Europe, Australia, Asia, and the United States. The BCMA was established to promote and champion the concept of branded content to the global marketing industry. Designed to benefit anyone involved in the branded content marketplace, the association includes members across advertising, brand development, sponsorship, media, broadcasting, programming, and entertainment. The BCMA is committed to creating opportunities for meaningful exchange and defining industry standards and practices. By providing an exciting calendar of events with industry development at its core, the BCMA enables its members to adapt and capitalize on new challenges while further developing the advancement of branded content. For more information about the BCMA, visit


For Media Information:
The Rose Group
Elana Weiss/Molly Pross
For BCMA North America Information:
Lauren Rubinfeld
Development Director
BCMA North America

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