Bright Health Names Figiulo&Partners Full Service Agency of Records

Consumer-driven healthcare company Bright Health today announced the appointment of NYC-based Figliulo&Partners (F&P) as its creative agency of record (AOR).

F&P will oversee the brand’s creative work across all channels, as well as media planning, buying and analytics.


Bright Health, which last year was named to Forbes’ “Next Billion-Dollar Startups” list, delivers a smarter, more connected healthcare experience, which falls in line with F&P’s mission to be the “Brand Agency for the Information Age.”


“Especially because the healthcare industry seems dark and confusing to most, we’re particularly excited to share Bright Health’s more optimistic set of choices for health insurance built by a team of experienced healthcare founders committed to combining their collective years of experience to help give consumers better options,” said Ali Wing, Chief Marketing Officer, Bright Health. “We are looking forward to working with an agency who not only understands how to get a brand noticed but one who thoroughly shares our vision of making healthcare better for everyday Americans.”


As Bright Health’s AOR, F&P will oversee the brand’s creative work across all channels, as well as media planning, buying and analytics. Work for Bright Health is anticipated to launch in this fall across a variety of mediums.


“We see Bright Health as the future of healthcare and are always excited to work with a company that is making real change in an industry,” said Mark Figliulo, Founder and CEO of Figliulo&Partners. “We share a similar perspective on how to use technology to help make consumers’ lives easier – not to mention healthier – and we want to ensure that Bright Health stands out in the category as an optimistic alternative.”  


Bright Health is the latest win for F&P, of which was recently named a Standout Agency on Ad Age’s 2018 Agency A-List. 


About Bright Health

Bright Health provides affordable health insurance for everyday individuals. Through its exclusive Care Partnerships in local communities, Bright Health is reshaping how people and providers achieve better health together by making healthcare simpler, more affordable and personal. Bright Health currently offers a range of individual, family and Medicare Advantage plans in Arizona, Colorado and Alabama via its website, call center, broker partners and through government websites as well as public health insurance exchanges. Bright Health co-founders include Bob Sheehy, former CEO of UnitedHealthcare; Kyle Rolfing, co-founder and former CEO of Definity Health and RedBrick Health; and Tom Valdivia, MD, MS, former chief health consumer officer of Definity Health. The company was named to Forbes’ 2017 Next Billion-Dollar Startups list. Learn more


About Figliulo&Partners

F&P was born from a desire to create a smarter and nimbler alternative to the traditional advertising agency model. We are a Brand Agency for the Information Age on a mission to help brands and people understand each other, with a simple philosophy that each brand has One Story and Many Voices. Clients include CNN, Virgin Atlantic Airlines, Marriott International, Seabourn Cruise Lines, Vanity Fair Napkins, Pete & Gerry’s Organics, and American Century Investments. We are proud to have been listed three years running in Ad Age’s Best Places to Work and named a Standout Agency on Ad Age’s 2018 A-List. For more information, visit

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