Enjoy what’s left of your morning with AdForum’s daily round-up of the latest news, trends, and notable work in the advertising industry.
Coca-Cola Launches Anti-Bullying Campaign with Whisper App
"Anonymous sites and apps have had their share of publicity problems in recent months, but should brands give up on them altogether? Coca-Cola doesn't seem to think so, based on the fact it just ran its first ad on the popular app Whisper. Coke's ad, which asked users to suggest ways to end cyber bullying, garnered 1,500 likes 950 shares in only a few hours after it went live in the upper-right-hand corner of the platform's Popular channel on Wednesday night. It was evidently a test run, as the promo is no longer live today. The promo aims to create a dialogue on Whisper about the fact that 72 percent of teens are bullied online, extending a multichannel, anti-bullying effort by the beverage marketer that launched last month with Oscar-winning "Milk" screenwriter Dustin Lance Black at the helm." For more visit Adweek.
The Evolution of Green Giant, Ad Icon for Generations of Vegetable Eaters
“Green Giant, once an ad superstar, sells for $765 million. The Green Giant's tenure at General Mills is coming to an end. The venerable veggie brand, along with the Le Sueur canned vegetables brand, is being sold to B&G Foods for about $765 million. The Green Giant and his "ho, ho, ho" bellows are well known, even though sales of canned and frozen vegetables have suffered in recent years as consumers look for fresher offerings.” Visit Ad Age for the full story.
Viral Advertising: Why Employees Are More Relatable Than Sleek Ad Campaigns
“From the Target employee that gave a rousing speech on Black Friday to the Southwest flight attendant that raps safety instructions, viral sensations get millions of views on YouTube and are endlessly retweeted and shared. They are even covered by media companies across the globe scoring truckloads of good press and marketing mojo for the companies they represent. Often these innovative marketing masterpieces don’t even come from the marketing department, but from somewhere else entirely unexpected.” Read more at The Washington Post.
Job of the Day: Senior Copywriter, DigitasLBi
There’s no “day to day” in your job because every day is a new medium, a new message and a new chance to make brilliant creative, but here are a few things you can be expected to deliver consistently.Remarkable leadership in bringing to life the concept, design, and execution of groundbreaking visual solutions for integrated, cross-channel initiatives – including large Web initiatives, online advertising & digital marketing. Admirable management and mentorship – together with the Creative Director, you’ll evaluate copywriters and associates and inspire them to produce work even better than they thought possible. For more details visit the DigitasLBi website.
Hashtag Hysteria: Twitter Reacts to Tom Brady's Legal Hail Mary
"A federal judge overturned Tom Brady’s four-game suspension for his alleged role in the Deflategate scandal on Thursday, marking another huge win for the Patriots quarterback. On Twitter, everyone from an NFLPA spokesperson to Brady’s teammate to other players had some thoughts." Head over to USA Today for more.
Digital-Native Publishers Anxiously Confront Ad-Blocking Realities
"Mic CEO Chris Altchek should be freaking out right now. Apple's plan to let people use ad blockers when browsing the web on their iPhones and iPads could hurt his four-year-old news site more than most publishers. Not only are millennials -- Mic's core audience -- considered more likely than any other age group to use ad blockers, but 75% of the more than 20 million people who visit Mic each month arrive via phones and tablets. Sixty percent of its mobile traffic comprises browsing on an iPhone or iPad, according to Mr. Altchek." Read the full story at Ad Age.
Advertising After Dark: How The Late Show and Stephen Colbert Will Change Everything
“When it comes to late-night dominance among advertisers, Jon Stewart and Stephen Colbert were the clear winners in recent years. But starting next week, it will likely all come down to Colbert and Jimmy Fallon. That's according to advertising cost provider SQAD NetCosts, which tracked quarterly 30-second ad costs and CPMs for adults ages 18 to 49 for the three 11:30 p.m. late-night shows on broadcast TV, along with The Daily Show and The Colbert Report, going back to 2012.” Read more at Adweek.
Agency of the Week
The Escape Pod: In 2007, advertising industry veterans Norm Bilow and Vinny Warren founded The Escape Pod, a full-service agency, to help clients navigate the unprecedented upheaval in the media and technology landscape. Our guiding principle is "bringing fresh ideas that move business" which has helped clients like Toys"R"Us, Can-Am Spyder, and Mondelez benefit from our unique storytelling abilities. We like to build ideas off previously unrecognized or ignored consumer insights about a brand. Creating advertising that is strategically sound, creatively exceptional, and makes optimal use of any media.
Because today is Friday and it's time to hit up your favorite nightclub, check out this ad (below) that demonstrates how to increase the IQ on your favorite dance floor.
(Bloody Mary photo courtesy of Anthony. Thank you! It looks delicious!)