Brunch Forum: Back-to-School Snapchat, Mullen Lowe Goes Avocado, Fast Food Peace Talks, Trump Hates Oreo & More

by James Thompson

Enjoy what’s left of your morning with AdForum’s daily round-up of the latest news, trends, and notable work in the advertising industry.

Digital Advertising News: Social Media, Influencers, and Cats

Learn how a new image recognition tool is changing the way brands advertise on social media and engage consumers through digital. Full story at Adweek. 

 Advertisers Take Over Snapchat’s Back-to-School Channel

“Snapchat is all about back to school right now. The app has given students a channel to broadcast their return to college and high school, and it has landed some big-name advertisers looking to reach this young crowd. In the past week, Pink, Coca-Cola and the movie ‘The Visit’ ran ads in Snapchat’s Back to School video streams. The sponsors appear to be a natural marketing fit for the multimedia messaging app, which has about 100 million daily users, the majority of whom are younger than 25 years old.” Read more at DigiDay.

Lessons from Amazon: Bad Publicity Is No Match for Our Addiction to Shopping

Despite a spate of bad news regarding its workplace culture, treatment of employees, and general likeability from scathing high-profile articles such as the one that recently ran in The New York Times, consumers are still cool with Amazon. It’s all good. We just like a good deal. And shopping online during work. And the idea of having our purchases delivered via drone. Amazon, we still love you. Read the full story at Ad Age. 

California Avocado Commission Hires Mullen Lowe to Raise Brand Awareness

“Mullen Lowe will strive to reach ‘new audiences in new places’ early next year when it launches its first work for the California Avocado Commission, an account the agency just added following a review. That's according to Margaret Keene, executive creative director for the shop's Los Angeles office, who said that an ‘integrated multi-platform approach,’ including digital and paid social, is in the works. Like many clients across the advertising spectrum, the commission wants to reach ‘younger consumers—some who currently are interested in a food's origin, some who might need more reasons to pay attention,’ she said. Visit Adweek for more information.

Also, to honor its new relationship with the avocado, Mullen Lowe created this awesomely interactive homepage

Peace Offering: Burger King Extends “McWhopper” Olive Branch to McDonald’s

“Burger King’s mascot, ‘The Burger King,’ is seeking a truce, albeit temporary, with Ronald McDonald. In full-page ads running in The New York Times and The Chicago Tribune on Wednesday, Burger King, a perennial also-ran in the burger races, has asked McDonald’s, its battered but still potent archrival, to join forces. The goal? To operate one restaurant for one day staffed by employees of both companies and selling a burger called the McWhopper, a blend of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Burger King. Read the full story at The New York Times.

Peace Offering Rejected: McDonald’s Would Have Preferred a Phone Call

A statement posted by McDonald's CEO Steve Easterbrook on the company's Facebook page says:

Dear Burger King,
Inspiration for a good cause... great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.

Read more at Mashable

Donald Trump Vows Never To Eat Oreos Again

Anyone who follows advertising on social media knows that Oreo has consistently and effectively leveraged the power of Twitter and other channels to place their brand in the center of the cultural narrative. Well, we can’t wait to see how Oreo handles this: “Republican presidential candidate Donald Trump repeated his claim Tuesday evening that he would stop eating Oreos, citing the cookie maker's decision to close a plant in Chicago and move it to Mexico. ‘I'm never eating Oreos again,’ Trump said, adding that he would consider it if he could find some that were made in the US.” Read more at BusinessInsider.

Fun Stuff: Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

AdFreak writer Kristina Monllos wrote a piece featuring the work of “Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors of a brand's logo with that of its competitors. The results are mesmerizing and, surprisingly, viscerally unsettling.” Check it out.

Whatever Happened to Ad Industry Iconic Pitchman, George Zimmer, of Men’s Wearhouse?

He’s revolutionizing the clothing alteration game, that’s what. “These days – two years after a tiff with the Men’s Wearhouse board led to his ouster from the company – Zimmer is active in the clothiers business yet again, having launched a startup at age 66. Called zTailors, the new company allows users to order a home-visit by a tailor, suggesting an increasingly hackneyed comparison: the Uber of… clothing alterations. ‘I’m creating an on demand, nationwide tailor network.’ Read more at Forbes.

Agency of the Week

Critical Mass: Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for nearly two decades, but we still meet every challenge head on, with the same tenacity as we have since day one. Today we’re 750 people in 10 offices on 3 continents. We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.

Because it’s Wednesday and you’re probably thinking about your weekend plans rather than drones overhead, witness how people react to flying notebooks in this ad by Gyro Paris.

(Bloody Mary photo courtesy of Anthony. Thank you!)

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