Brunch Forum: Fantasy Sports Ads, Creative Arms Race, Johnnie Walker, Customized Facebook Ads, IKEA Families & More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

Barrage of Ads Blurs Lines between Fantasy Sports and Basic Gambling

About 8,000 television spots by DraftKings and FanDuel in the N.F.L.’s opening week raised awareness of daily fantasy sports games, but critics still questioned their legality. Read the full story at The New York Times

Negative Online Consumer Reviews Get Backing from U.S. Government

"New legislation would preserve consumers’ ability to leave negative feedback for companies, the lawmakers say." More at The Washington Post

“The Rising 50” Identifies NFL Athletes Scoring the Most Advertising Points

"The Rising 50, which was released during the 2014-15 post-season, is a marketing scoreboard that aims to rank the future top-selling stars of the NFL. The NFLPA culled the list based on a number of factors including on-field performance, social media presence, market size and even fantasy football popularity." Read more at Adweek.

“Creative Arms Race” Ramps Up as Agencies Make Room for More Talent

“As the media landscape evolves in line with consumers’ increased use of digital channels, so too are media agencies changing. No longer are they limited to the business of where and when ads are placed. Creativity, in one form or another, now falls within the remit of most of the leading agencies.” Read the full story at Campaign

Facebook Offers Customized Ads for Brands Based on Viewer Engagement

“Brands will have the option to only pay when 100% of an ad is seen, but will be charged even if it's only in view for milliseconds.” Read more at Ad Age

Internet Abuzz with #IStandWithAhmed Support and Cool Invitations

“Mohamed is the 14-year-old Texas teen who showed up to his high school Monday with a homemade clock that he’d built. An English teacher reportedly mistook as a bomb and had him arrested, igniting a firestorm of criticism from the Internet accusing the school and authorities of racism towards Mohamed.” Read more at Digiday

Johnnie Walker & Anomaly Unveil 50-Country Global Campaign with New Slogan

“An online and TV spot leads the campaign, and introduces the line, "Joy will take you further." The ad features actors Jude Law and Zhao Wei, F1 driver Jenson Button, and band OK Go.” Visit Campaign for more information.

Job of the Day: User Experience Architect at Smith in Seattle

User Experience Architects are responsible for creating insight-driven, multi-channel design solutions for SMITH clients. UX Architects work in close collaboration with account teams and client stakeholders to meet business and user needs through meaningful experience concepts and executed designs. You will work with the Creative Director, UX Architects, Creative, Strategy, and Technology team members on client accounts to ensure the creative work is on-brand and on-strategy. You will preform user and competitive research; create innovative, effective, and usable design solutions; and present and justify your work. Read more at Smith.

IKEA Launches U.S. Ad Campaign Featuring Foodie Families in the Kitchen

“Created by Ogilvy & Mather New York for the furniture brand’s ‘Together, We Eat’ campaign, the four ads celebrate the diversity of the modern American family while highlighting how IKEA’s kitchenware enables them to bond over food.” Check out the campaign at DesignTaxi

Agency of the Week

Ogilvy & Mather: “We sell. Or else.”

These words of David Ogilvy sound simple, but are deeply meaningful to us. David began the agency in 1948 and built Ogilvy & Mather into one of the most legendary branding companies in the world. Underpinning this is the philosophy of “divine discontent” — the simple belief that in order to be creative one must be permanently dissatisfied and always seeking to be better than good. Learn more about Ogilvy & Mather by visiting their AdForum profile.

Because it is Thursday and you love dating AND bacon, check out this Oscar Mayer and 360i ad below that features both. 

(Bloody Mary photo courtesy of Anthony. Thank you! It looks delicious!) 

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