Brunch Forum: Hipster Beard Apocalypse, AdForum Top 5, McWhopper Drama Continues, CP+B, President Twitter, Upscale Goodwill & More

by James Thompson

Enjoy your Friday with AdForum’s daily round-up of the latest news, trends, and notable work in the advertising industry. 

 CP+B Boulder Taps Devin Reiter as New Managing Director

“The hits keep coming at Crispin Porter + Bogusky, which brought back former account director Devin Reiter to help run its Boulder headquarters this week. Unlike last week’s news regarding changes atop the CP+B creative department, this announcement does not involve any departures. Reiter fills a newly-created role as the Boulder office’s second MD.” Get the full scoop at AgencySpy. 

Twitter Eyes $1 Billion Digital Ad Spending Budgeted for 2016 Presidential Campaigns

“One of Twitter’s main ad products that is new since the 2012 election cycle is called ‘tailored audiences,’ which gives campaigns more ways to target users through promoted tweets. The tool allows campaigns to target Twitter users in three ways. The first is website re-targeting, in which Twitter helps campaigns target users on Twitter who have already visited the campaign’s website, for example, to visit a donation or newsletter sign-up page. The second tool is email-list matching, in which campaigns give Twitter a list of email addresses they have collected, which the social network matches to Twitter accounts. Third is through “user IDs,” which allow the targeting of a group, such as journalists, based on the identities of users’ accounts.” For more information, visit Forbes. 

Will Creative Ad Agencies Survive the Decline of Hipster Beards?

Every agency has at least a few of them: hipster-looking creatives, clad in flannel shirts, who spend their weekends in search of an overlooked Motown vinyl record or the best vegan breakfast. Don’t hate. They’re nice people; and, yes, beards are an important part of their aesthetic. But nothing fashionable lasts forever, and this article in AdAge, featuring an interview with Chris Stoikos – the defiant co-founder of the Dollar Beard Club – addresses the possible shift in our culture where the hipster movement may suffer the same fate as disco.

Subway’s Advertising Team Will Be Working Overtime

“Subway, seeing mounting competition from newer fast-casual rivals, has tried to lure diners with guacamole and $6 sandwiches and has even experimented with putting hummus on its subs. Still, Americans are increasingly flocking to pizza chains and more modern places like Chipotle Mexican Grill Inc. Subway also is facing fallout after its top spokesman, Jared Fogle, agreed to plead guilty to federal child-pornography charges.” Read more at Bloomberg. 

Top 5 Best Production Directors and Editors

Check out AdForum’s curated collection of work featuring the Best Production Directors and Editors.

Job of the Day: Senior Copywriter at CDM, New York City

The Senior Copywriter (SCW) is responsible for brainstorming ideas, developing concepts and producing brand specific messaging for print and digital deliverables with minimal oversight from the senior copy team. The Senior Copy Writer is an integral member of a cross functional team dedicated to creating work aligned with client’s brand strategy and CDM New York’s creative vision rooted in truth, beauty and courage. For more details, visit CDM. 

Fast Food Shakespeare: Snubbed by McDonald’s, Burger King Courted by Denny’s

The McWhopper story has taken a sudden and unexpected turn of Shakespearian proportions as jilted lover Burger King – whose proposal to mate burgers with McDonald’s – was snubbed in a very public and humiliating way. Enter Denny’s, the late night pancake house brand and spiritual church of stoners, which launched a full-blown campaign on social media, beseeching Burger King to join forces arnd create new food hybrids that would presumably be served on the Island of Dr. Moreau. Read the full story at Adweek.

Goodwill Quietly Goes Upscale with Little Advertising Fanfare

“Upon entering Rare, a boutique in Anaheim, California, customers are greeted with chicly dressed mannequins and standing racks full of designer clothing. Vintage furniture is arranged in a lounge area in the corner, below a cluster of hanging succulents. In the back of the store, behind a set of very DIY-looking book shelves that double as a reading area, a sign printed on a wall of stacked books boasts, ‘We are anything but ordinary. We are Rare.’ Here's a less advertised fact: this trendy, intimate retail space in an affluent LA suburb is also Goodwill.” Read more at Fast Company.

Agency of the Week:

Critical Mass: Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for nearly two decades, but we still meet every challenge head on, with the same tenacity as we have since day one. Today we’re 750 people in 10 offices on 3 continents. We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.

Because it’s Thursday and you’re not on vacation like everyone you know, watch this ad of kids tasting dark chocolate for the first time:

(Bloody Mary photo courtesy of Anthony. Thank you! It looks delicious!)

Because today is Friday, and you’re about to step out and begin your weekend, check out this ad featuring walking trees.


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