Brunch Forum: Verizon’s Millennials, Apple iPhone 6S, “Creative” Agencies, Russell Wilson, The Late Show & Advertising, China vs. Superlatives & More

by James Thompson

Enjoy what’s left of your morning with AdForum’s daily round-up of the latest news, trends, and notable work in the advertising industry. 

Apple, Microsoft, Google Battle Over Access to Consumer Data and Information

"In an investigation involving guns and drugs, the Justice Department obtained a court order this summer demanding that Apple turn over, in real time, text messages between suspects using iPhones. Apple’s response: Its iMessage system was encrypted and the company could not comply. Government officials had warned for months that this type of standoff was inevitable as technology companies like Apple and Google embraced tougher encryption. The case, coming after several others in which similar requests were rebuffed, prompted some senior Justice Department and F.B.I. officials to advocate taking Apple to court, several current and former law enforcement officials said.” Read more at The New York Times

The Late Show with Stephen Colbert Debuts Tonight, So Does a New Era in Advertising

“At stake is a new way to reach the young consumers that TV advertisers covet. Who knows whether anyone will send a snippet of the new NBC drama “Blindspot” richocheting around Periscope in a few weeks time? You can rest assured, however, that many people will share whatever Jimmy Fallon cooks up the same night. Ad-buying executives know that some of the late-night programs grab a greater number of viewers between the ages of 18 and 49 each night than some of their primetime counterparts. When each host’s digital pass-along is added to the brew, their potential to help lasso people to attend a new movie, buy a new cereal or drink a new beer only grows. Little wonder, then, that late-night ad prices this year rose by a greater percentage than those for primetime TV." More at Variety.

Apple Roils Ad Industry with Ad-blocking Web Browser

“Apple is expected in coming days to release a mobile operating system that supports ad blocking in its web browser, and adland is having a meltdown about it. Executive after executive has told reporters about their concern for mobile advertising once Apple flips the switch. Ad blocking has gotten so much media attention that even Howard Stern recently talked about it on his show -- declaring how 'beautiful' it sounds.” For more details visit Ad Age. 

Copyranter Explores the True Definition of a “Creative Agency”


“But the best way to tell if an agency is ‘creative’ is to hang out in its creative department for a day and observe the CWs and ADs closely. What to look for: Do you see weird, even idiotic, eyewear everywhere? Is there an ex-Buddhist monk on staff who conducts weekly mind-clearing sessions? Are there 0-1 women in the department? (Remember, this is not about good creative shops, just ‘creative’ shops.)” Read the full, hilarious article at Digiday.

Verizon’s Go90 Targets Millennials with Free Mobile TV

“Verizon Communications is hoping that millennials will start flipping their mobile phones 90 degrees and streaming live and on-demand television. The telecommunications company plans to announce this week the start of a free, ad-supported mobile streaming service called Go90, a reference to the behavior of rotating a phone to watch videos in landscape mode. Aimed at 18- to 34-year-olds, the service will be available to all users, regardless of whether or not they are Verizon customers.” Read the full story at The New York Times. 

The Greatest Censor: Chinese Government Forbids Advertising That Uses Superlatives

“In a huge revision of its guidelines to advertisers, the Chinese government has laid down the law preventing companies from proclaiming they are the best, or using other forms of superlatives. In the first update to these guidelines in the last 20 years, companies and advertisers will not be allowed to boast about their goods and services with terms like ‘highest’(最高)— synonymous with ‘supreme.’” Read the full story at Mashable

Seattle Seahawks Quarterback Russell Wilson Stars in Alaskan Airlines Ads


“Alaska Airlines and Seattle quarterback Russell Wilson today announced that Wilson has extended his exclusive, multi-year partnership as the airline's Chief Football Officer. The airline is also debuting three brand-new television commercials starring Wilson, that air for the first time during Sunday's game. "Russell Wilson and Alaska Airlines go together like Seattle and 'hometown airline.' As Seattle's quarterback, he's an inspirational leader for our employees and for Seattle football fans across our route network," said Joe Sprague, Alaska's senior vice president of communications and external relations. "We can't wait to cheer him on this football season and for many years to come." More details at PRNewswire

Job of the Day: Senior Producer at R/GA in London, England

A Senior Producer leads large interactive projects and is responsible for their success. At R/GA, success is defined not only as on time and on budget, but meeting client business requirements in a way that demonstrates creativity. A Senior Producer manages not only creative and development project teams, but other producers supporting specific projects. For the full details, visit R/GA.

Apple’s iPhone 6S Leak Features Screen Resolution Boosts


Apple has made an art out of “leaked” pictures, rumors, and information that creates grassroots advertising by leveraging the perceived aura of secrecy and exclusivity. These "lapses" in security tend to increase as we approach the launch dates of updated products, so it is no surprise that the Internet is abuzz with speculation regarding tomorrow’s unveiling of the new iPHone 6S and 6S Plus.

“As the leaks and rumours surrounding the iPhone 6S and 6S Plus, which are due to be announced by Apple tomorrow have reached fever pitch, a Chinese website called Weibo has posted what could be the biggest leak yet: The iPhone 6S and 6S Plus could be bringing massive screen resolution boosts to both Apple’s 4.7in and 5.5in smartphones.” Read more at Forbes

Goodbye Happy Days: R.I.P. Traditional TV and Old-School Advertising

"In a short time, more people will stream video online each day than will watch scheduled programs on traditional TV, according to a new study from Ericsson, the Swedish communications company. As the chart below shows, the percentage of people who say they stream video from services like Netflix, YouTube, and Hulu each day has increased dramatically over the last five years, from about 30% in 2010 to more than 50% this year.” Visit TechInsider for more.

Agency of the Week

Mekanism creates advertising at the intersection of technology, design, culture and brand stories. We help brands build loyalty, authenticity and love. Mekanism boasts 80+ employees across two offices (San Francisco and New York) with key clients including Pepsi, Ben and Jerry’s, Jim Beam, Nordstrom Rack, The North Face, The White House and the NFL. Learn more about the creative culture and talented people at Mekanism by visiting their AdForum profile: http://bit.ly/1LhmUHD

Because it is Tuesday and you hate traffic jams, check out this awesomely cynical ad by the National Railway Company of Belgium – “Traffic Jams Are World Heritage.”

(Bloody Mary photo courtesy of Anthony. Thank you! It looks delicious!)  

Want to make your company shine?
>> Switch to a Starter Profile
Join
The Creative Industry Network

List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.

Submit Your Company