Publicis Italy CEO expands remit as result of global Heineken win for
10 November 2015: Publicis Worldwide has appointed Bruno Bertelli to the new role of ECD of Western Europe. The appointment sees Bertelli take on a dual remit of CEO of Publicis Italy and ECD of Western Europe.
Bertelli will work closely with Guy Wieynk, CEO of Western Europe, Publicis Worldwide, to champion the quality of creativity across the whole region.
Bertelli will continue to drive the Heineken Global Team for Publicis Worldwide, a role which he has taken on since June 2015 when Heineken appointed its global account to Publicis Worldwide (from incumbent Wieden + Kennedy) as a result of Publicis Italy’s work with the brand.
Bertelli’s remit will also be to maintain and acquire great talent to Publicis Worldwide Western Europe and ensure that there is strong connection between the multiple regions.
Arthur Sadoun, global CEO of Publicis Worldwide, said: “Bruno has continued to demonstrate creative transformation on a local and global scale for our clients, particularly Heineken. Bruno’s appointment is testament to him leading some fantastic work, convincing clients that Publicis Worldwide can deliver world class ideas for our clients.”
Bertelli commented: “I am honoured to be taking on this new role and look forward to working closely with Guy to ensure we grow the level of creativity across Western Europe and its clients. My goal is to have an ever more creative offering for clients and a brand strategy that is focused on ensuring our clients continuously drive change.”
Guy Wieynk, CEO of Western Europe, added: “Bruno will be a critical force in raising the creative level across Publicis Worldwide Western Europe. We will work closely together to ensure deeper collaboration across the region to produce high level creativity for our clients.”
Bertelli has held the role of CEO Publicis Italy for the last year, having joined the company in 2011 as its joint ECD, along with Cristiana Boccassini.
Bertelli is the most awarded creative in Italy along Cristina Boccassini, with a list of national and international awards to his name, including 33 Cannes Lions.
Prior to joining Publicis Italy, Bertelli worked at JWT Italy for 12 years as Deputy CD and Creative Director at JWT Rome. He started his career as a copywriter in New York working in various agencies after attending the School of Visual Arts.
About Publicis Worldwide:
Publicis Worldwide is a global creative agency providing change leadership for its clients. We believe that this era demands a combination of strategy, creativity and technology to enable our clients to Lead The Change in their own marketing transformation. We provide global solutions from brand reputation to commerce combining the MSLGROUP and Nurun networks.
With over 16,000 employees in 110 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Engie, Heineken, HP, L'Oréal, LG, Luxottica, Nestlé, Orange, P&G, Pernod Ricard, Renault, Samsung, Sanofi, Seb, Siemens, Telefonica, Total, UBS, and Wendys.
Publicis Worldwide is a part of Publicis Groupe.
About Publicis Groupe:
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 62,000 professionals.