Bud Light brings back the Frogs

Following its UK launch, the brand reimagines the 90s with iconic remake.


Last month, as part of one of its biggest ever brand
launches in the UK, AB InBev brought America’s number one beer[1], Bud
Light, to British shores. This leap across the pond has today been
celebrated as the brand reimagines one of the company’s most successful
and iconic adverts of all time – the Budweiser Frogs – giving it a
‘lighter’ twist.

The original advert, released at the Super Bowl in 1995, saw unprecedented
success for the Budweiser brand both locally and internationally, receiving
the top accolade at the Clio Awards as well as the Silver Lion award at the
Cannes International Festival of Creativity.

More than two decades on, AB InBev has breathed new life into the original
concept, using advanced CGI technology to introduce a new character to the
pond, and an updated catchphrase, ‘Bud Light Beer’.

Recreated for TV and social media channels, whilst maintaining the nostalgic
feel of the original creative, the new ad hopes to surprise fans and
introduce a new audience to the Bud Light brand, that may not have seen the
original version.

Andre Finamore, Bud Light Marketing Manager, said: “More than 20 years on
from its original release, we still receive comments from people who
remember the Frogs and ask us if we are bringing them back. The launch of
Bud Light in the UK is one of AB InBev’s biggest ever brand campaigns, to
celebrate this, we’re playing on the nostalgic elements of one of our most
iconic and memorable ads, whilst also giving it a uniquely Bud Light
twist.”

The advert will run as part of an integrated digital, TV and PR campaign,
launching online from Friday 5 May, and airing on TV from Monday 8 May
across all national stations.

The UK launch of Bud Light has been supported by an extensive, national OOH
advertising and marketing campaign, with PR and influencer activity
continuing to drive momentum for the brand.
The new Bud Light frogs advert can be viewed here.

Want to make your company shine?
>> Switch to a Starter Profile
Join
The Creative Industry Network

List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.

Submit Your Company