Carat USA today announced the appointment of Anathea Ruys to SVP, Managing Director of its Los Angeles office. In her new role, Anathea will be responsible for the success of Carat’s client partnerships by fostering its current relationships as well as establishing new ones. She will report to Michael Epstein, President & Chief Client Officer of Carat USA.
“As we continue to build and transform long-lasting partnerships with each of our clients on the West Coast, we needed a forward thinker who understands the impact the digital economy has on our clients’ businesses. Anathea is a true collaborator who knows how to deliver great work and even better results,” said Epstein.
Ruys has over 20 years experience leading teams in media, advertising and content agencies, building strong collaboration between clients and their agency partners. She has worked across a range of categories including FMCG, entertainment, telco, beverages and retail in local and regional roles across Asia Pacific. Most recently, she was the head of Fuse, the branded content, sponsorship and ideation division of Omnicom Media Group Asia Pacific. Prior to Omnicom, Ruys was Managing Director of Mindshare, Melbourne. Earlier in her career she was the Managing Director at Clemenger Harvie Edge, Melbourne and also served a ten year stint at Spark Activate, where she grew the agency from a small boutique PR agency into one of New Zealand's leading activation agencies.
“I’m excited to be joining a media agency with its eyes on the future, as well as to be working with some of the most brilliant, talented people in the industry,” said Ruys. “I look forward to helping expand Carat’s already robust and growing client roster in a pivotal market like Los Angeles, as well as collaborating with our clients in new ways to push the industry forward.”