Carlos Peñaherrera has been appointed CEO of Ogilvy Perú and Ecuador. The Executive will lead business in both markets, promoting the development of Advertising, Brand and Content; Consultant; Health & Wellness; Experience and PR pillars.
"Carlos is a great professional and, above all, a great human being. We have known each other for many years. He is a leader who encourage his team to develop great business ideas. He has invaluable strategic knowledge, which he developed and applied in many markets around the world during his time in the Coca Cola Company´s marketing area, which will be of great value to give the necessary recommendations to boost our clients' businesses. Counting on his vision, his great knowledge of the industry and his leadership will be very valued for Ogilvy", said Mauricio Barriga Barragan, CEO Ogilvy Colombia/Andina.
Carlos Peñaherrera added: “I am very excited to start this new challenge. Since I was on the client's side, I understand their expectations, and that will allow us to evolve in our relationship, going from being communication providers to strategic business allies”.
Furthermore, Barriga Barragán said: "It is a pride to receive him in Perú, which has been completely transformed and has achieved a solidity that is reflected in the recognition of our clients, in the trust of the new brands that choose us, and in the positive result that we obtained in big festivals like Cannes and Effie. Without a doubt, Carlos will do a great job with the entire team from Perú and Ecuador to continue growing in the region".
Peñaherrera has more than 20 years of experience in multinational companies such as The Coca Cola Company, and an international career taking various leadership roles in Latin America for markets such as México, Venezuela, Colombia, Costa Rica, Ecuador, and the Caribbean, as well as for 34 countries in Africa.
He has a degree in Marketing from the Universidad San Francisco de Quito and a Master's in Marketing Management from the Escuela de Administración de Empresas in Barcelona.