Carlsberg has consolidated its estimated £100 million global media account...

by Chris Saunders , FTI Consulting

  • Carlsberg has consolidated its estimated £100 million global media account into OMD after a four-way pitch, except the Chinese market, which has been retained by ZenithOptimedia.
  • Coca-Cola has appointed Cheil UK to develop a multi-channel brief promote its "happiness" proposition after a competitive pitch against undisclosed agencies.
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