Carlsberg, the Danish brewing giant, has called a review of its global media acc...

by Chris Saunders , FTI Consulting

  • Carlsberg, the Danish brewing giant, has called a review of its global media account, currently held by OMD.
  • Legoland is looking to appoint an advertising agency to promote its theme parks across Europe and the US as its owner, Merlin Entertainments Group, plans a stock market flotation.
  • VisitBritain has put its ad business out to tender through the Government Procurement Service, while a £4 million creative account for online security campaigns is also up for grabs.
  • Lastminute.com has kicked off a review of its CRM business as it looks to ramp up its customer communications.