Carusele, the Influencer Content Targeting System™, recently announced the development and release of a self - assessment quiz entitled, “The Influencer Marketing Maturity Model.” The quiz is designed for consumer brands, retailers and consumer services to evaluate the state of their current influencer marketing strategy.
“A lot of brands are trying influencer marketing, but there are varying levels of sophistication in how they’re actually executing them,” said Jim Tobin, President of Carusele. “This quiz is a simple, efficient way for brands to self-evaluate their current strategy and structure, and then figure out where they have room for improvement.”
The new model was developed by Carusele’s Senior Vice President Erin Ledbetter. “One of our clients asked how they were doing and their strengths and weaknesses, so I built a framework to evaluate them,” Ledbetter said. “Ultimately, I realized that the framework wasn’t specific to them, but could be applied to all consumer brands today so we turned it into a self-assessment.” Brands interested in taking the free assessment can do so here.