Cheil Worldwide Germany also picked up two Golds, one Silver, three People’s Lovie Awards and was shortlisted for five others. It was also a good night for Cheil Worldwide London, which took home two Golds and two People’s Lovies for its Re:Shakespeare collaboration with Samsung and the Royal Shakespeare Company.
Cheil Worldwide Germany picked up more Lovie Awards and shortlist nods across all categories than any other agency. It won Gold for its #BeFearless campaign in Experimental & Innovation – the campaign for Samsung that sought to help people overcome their fear of heights as well as a fear of public speaking, with the creation of a VR program. Its other Gold was in the Integrated Mobile Experience category for VR The Future, a VR campaign for Samsung that celebrated 25 years of German unity, by taking users on a virtual-reality tour of Germany.
The Re:Shakespeare campaign through Cheil Worldwide London won Gold in Education & Reference and Best User Experience. The campaign helped young people learn about Shakespeare through a series of immersive 360 and interactive challenges on an app. The campaign coincided with the 400th anniversary of Shakespeare’s death.
The Lovie Awards seek to recognise the unique and resonant nature of the European internet community. The Lovie Winners will be celebrated at the Sixth Annual Lovie Awards on Thursday 27 October 2016 at The British Film Institute Southbank in London.