Chipotle Taps Carrot Creative as AOR for Social Media

by James Thompson

Chipotle has named Vice-owned Carrot Creative as its first social media agency of record, following a review which included six undisclosed agencies. Carrot Creative will be responsible for social content, analytics, strategy and consulting, monitoring and some paid content across channels including Twitter, Snapchat, Facebook and Instagram, beginning in January, Chipotle director, digital marketng Jackson Jeyanayagam told the publication. Full story at Agency Spy