Choice Hotels has selected the New York office of McCann Erickson as the brand's...

by Chris Saunders , FTI Consulting

  • Choice Hotels has selected the New York office of McCann Erickson as the brand's new lead creative agency and sister shop MRM//McCann for digital and customer relationship marketing efforts.
  • Unilever has appointed DDB to be the global creative agency for its Wall's ice cream brand, following a pitch led by Adam & Eve/DDB.

Read more: http://goo.gl/d88q4E

  • Yazoo, the milk drink brand, has handed its £6 million lead creative duties to Founded.
  • MTS India’s integrated media business has yet again been awarded to Havas Media Group India, following a multi agency pitch.
  • The World Economic Forum (the Forum) has chosen Ogilvy Public Relations, Beijing (Ogilvy PR) as the official PR partner for its eighth Annual Meeting of the New Champions.