Cincinnati-based independent media shop Empower MediaMarketing has been appointe...

by Chris Saunders , FTI Consulting

  • Cincinnati-based independent media shop Empower MediaMarketing has been appointed media AOR for Champion Windows.
  • InterMedia Advertising has been appointed agency of record for the California law firm 1-800-NO-CUFFS as the law firm is making plans to build awareness and recognition beyond its California base.
  • Sears added Minneapolis-based Olson to its agency roster. Olson's first work for the retailer is “#BacktoWha,” a back-to-school campaign consisting of a series of online videos to support Sears’ fashion offerings prior to school beginning. McGarryBowen is Sears' lead agency of record. Sears spent $591 million on measured media in 2013 and $78 million in the first quarter of 2014, down from $105 million spent in the first quarter of 2013, according to Kantar Media.