Coca-Cola Co. Invites Agencies to Pitch For New Global Campaign

by Michela Galante , AdForum

Coca-Cola Co. has invited 10 roster agencies to pitch ideas for Coke's next big global campaign, which could potentially include ending the long-running "Open Happiness" campaign.

The process began this week in Atlanta and represents the first big agency move under new Chief Marketing Officer Marcos de Quinto. Shops invited span the globe and include David, Dentsu, FCB of South Africa, Martin Mercado, McCann of Madrid, Ogilvy, Santo , Sra Rushmore, The Cyranos and Wieden & Kennedy, Portland. Read more on AdAge.