The soft drink and snack food superpower, Coca-Cola, has launched a review of its U.S. media agency account. MediaVest, the incumbent for more than a decade, will defend the account.
Coca-Cola spent more than $400 million on ads in the U.S. last year. The company spent 6% more on marketing in 2014 than the previous year. The company expects to spend more this year after having suffered sales and profit declines in the last couple of years.
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