Coca-Cola Launches First U.S. Media Review in a Decade

by Michela Galante , AdForum

The soft drink and snack food superpower, Coca-Cola, has launched a review of its U.S. media agency account. MediaVest, the incumbent for more than a decade, will defend the account.

Coca-Cola spent more than $400 million on ads in the U.S. last year. The company spent 6% more on marketing in 2014 than the previous year. The company expects to spend more this year after having suffered sales and profit declines in the last couple of years.

Read more on MediaPost.

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