Coca-Cola named IPG Mediabrands’ UM as its lead media agency in North America Friday, following a review. According to Kantar Media, Coca-Cola spent $400 million on Measured Media in the U.S. last year. Read more at Agency Spy.
Coca-Cola named IPG Mediabrands’ UM as its lead media agency in North America Friday, following a review. According to Kantar Media, Coca-Cola spent $400 million on Measured Media in the U.S. last year. Read more at Agency Spy.
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