Copa90 and Ibiza Rocks team-up for Euro 2016 partnership

by Marie-Caroline Dubourdieu , Lipe

Copa90, the global football network, has joined forces with leading music and lifestyle brand Ibiza Rocks to celebrate the UEFA Euro 2016 Championships.

The massively successful Copa90 format Fifa and Chill, hosted by Poet and Vuj, will set up home at the beachfront Ibiza Rocks Bar in San Antonio at the peak of Euro fever on Saturday 25th June.

Poet and Vuj will also bring their popular ‘Comments Below’ show to the Ibiza Rocks Bar, which boasts Ibiza’s biggest screen for watching games whilst taking advantage of superb quality diner food and drinks. Best known for being the original home of the world-famous Ibiza Rocks live gigs, the Bar is the Islands leading day-to-night venue offering an eclectic entertainment programme and sunsets views.

The bar’s open-air setting teamed with a host of star DJs and performers making surprise appearances throughout the summer means it’s one of the best places to see sets from top talent visiting the White Isle. The likes of Zane Lowe, Martin Garrix, 2manydjs, Pendulum, Chase and Status, MistaJam, Shy FX, Skrillex, Calvin Harris and Annie Mac have all played impromptu sets in recent years and friends of the brand including Disclosure, Jake Bugg, Example and Bastille have all joined revellers on the neon dancefloor for a night to remember. Last year award-winning British comedian Russell Kane performed an exclusive stand-up show which was one of the highlights of the entire summer and proved the White Isle has a huge thirst for quality comedy.

This will be the first time that Fifa and Chill and Comments Below are filmed live with a live audience.
Copa90 and Ibiza Rocks both view the event as the ultimate way to build up to the excitement of the big Euro2016 knockout matches.

Fifa and Chill on Copa90 is a fun interview format where famous talent takes part in hilarious question and answer sessions while playing the FIFA 2016 video game with Poet and Vuj in their dressing gowns.

The series has achieved cult status thanks to an incredible line up of guests ranging from Stormzy and Krept & Konan to Professional Footballers’ Association player of the year Riyad Mahrez and Arsenal’s Theo Walcott.

Copa90, described as ‘The Vice Media of football’, is on a mission to disrupt the global sports media business. With over 11 million followers globally it has helped make stars of talent including Poet and Vuj who are central to this summer’s partnership.

Ibiza Rocks has fast become one of the most vibrant and exciting brands fusing music, youth culture, and travel. This summer is expected to be its biggest ever, with acts ranging from Craig David and Stormzy to Major Lazer Soundsystem, Skrillex, Faithless and LCD Soundsystem to Example & DJ Wire, Jess Glynne, Tinie Tempah, Wolf Alice, Kaiser Chiefs and Dizzee Rascal, filling the famous venues of Ibiza Rocks Hotel, Pikes, and Ibiza Rocks Bar.

James Kirkham, the head of Copa90, said: “Copa90 and Ibiza Rocks are a perfect match. They’re two of the most exciting, visceral, vibrant brands around in 2016, so it’s a dream ticket to collaborate when one of the world’s biggest football tournaments is on. We’re going to bring the absolute unadulterated excitement of Euros 2016 to our football-obsessed audience wherever they are. Poet and Vuj in Ibiza hosting the mother of all pre-game parties with a bunch of very special guests feels about as good as it gets.”

Shane Murray, Brand Director at Ibiza Rocks says: “Ibiza Rocks is built on making brilliant collaborations come alive. We strive to approach things from a different angle so working with Copa90 - a brand who've also ripped up the rulebook - to deliver something this unique around the Euros feels very us. Firstly, we're fans of Copa90, so are the artists and our audience. We’re excited to welcome Poet and Vuj to the famous beachside stage that has seen seminal shows from the likes of Arctic Monkeys, Kasabian, Mark Ronson and Skrillex. The atmosphere is going to be amazing. This summer we’re bringing a brilliantly diverse range of artists and events to the White Isle including Stormzy, Craig David, LCD Soundsystem and Wolf Alice, and this is another special collaboration that we’re really excited by. Copa Rocks!”

The event will be supported with a range of activity from both Copa90 and Ibiza Rocks platforms. Kirkham says: “This summer we’re bringing the Euros to life wherever you are on earth. This will be the best-told story, the most authentic story, and the most vibrant story. We will showcase our powers by premiering the shows using Facebook live, telling ongoing stories of the whole event on Snapchat, and, of course, supporting everything and building up to it with all of the platforms at our disposal.” 

Want to make your company shine?
» Switch to a Starter Profile
The Creative Industry Network

List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.

Submit Your Company