Copacino+Fujikado has hired former Publicis Seattle CEO Scott Foreman as Managing Director. Effective immediately, Foreman will oversee the independent, full-service agency’s day-to-day operations, including new business, account management, media and production. He will work alongside Creative Director Mike Hayward and report directly to Co-Founder Betti Fujikado.
“Scott’s reputation in the industry, particularly in Seattle, precedes him and we’re thrilled to add him to the leadership roster here at Copacino+Fujikado,” said Fujikado. “It’s rare that you find someone who checks off all the boxes but also, at the end of the day, is a warm, genuine, enjoyable person. It’s a huge win for us to add Scott to the team.”
Added Jim Copacino, Co-Founder and Executive Creative Director: “We were very fortunate to find the right person after a long search. We have no doubt Scott will help us continue to deliver smart, creative work for our clients and broaden our reach regionally and nationally.”
Foreman joins the agency after spending nearly 15 years at Publicis Seattle, where he was largely responsible for managing the agency’s ongoing T-Mobile relationship, in addition to the office’s day-to-day operations. Foreman was part of the initial team that relaunched T-Mobile nationally in 2002 and has been integral in some of the company’s most memorable campaigns, such as Get More,” “T-Mobile Girl” and the current “Un-carrier” initiative. He also drove Publicis Seattle’s new business, helping win AOR appointments for the likes of Eddie Bauer, American Girl and Visit Seattle during his tenure.
Prior to Publicis, Foreman briefly managed operations for Gamers.com, an online portal for gaming enthusiasts that was live in the early 2000s. He began his career in the media department of Foote, Cone & Belding, working on the agency’s Mazda business and eventually transitioning to account management where he ran AT&T Wireless.
“I’m excited to join one of the leading independent agencies in Seattle,” said Foreman. “Betti and Jim have built a company with great chemistry, contagious energy and exciting clients. I look forward to building on their legacy of sharing great ideas with good people and continuing to shape the future of the agency.
Named Advertising Age’s Northwest Small Agency of the Year in 2013, Copacino+Fujikado is one of Seattle’s leading independent agencies. The company recently won brand responsibilities for Holland America Cruise Lines, adding to an impressive client roster including Ste. Michelle Wine Estates and a number of iconic Seattle brands.