After a 14-year hiatus, Country Time Lemonade will be making its return to television advertising. The new campaign, which was created in partnership with VSA Partners, is called "Take Time To Make Country Time" and will be aimed at children of the 80s and 90s that may be parents now. The idea is that they will utilize nostalgia for the ads featuring the happy Grandpa who loved spending time with his family and his lemonade.
In addition to the television campaign, Country Time will be launching digital initiatives, a new website, and an experiential pop-up titled Country Time Summer Mobile Porch.
To read more, head over to MediaPost.