Creative agency, Cutwater, announced today that it has been named agency of record for Yogi, the fastest growing natural tea brand in the US. Cutwater will handle all advertising and media for the brand, including brand strategy, broadcast and digital advertising, social media as well as media planning and buying, utilizing Cutwater’s full suite of services.
Cutwater was awarded both the creative and media business for the brand, in what was originally a creative-focused pitch. The first work for Yogi will launch later this year.
For more than 30 years, Yogi has led the natural tea category with its intriguing collection of herbal, green and black teas. Drawing on the holistic teachings of Ayurveda, Traditional Chinese Medicine and Western Herbalism, Yogi combines over 140 exotic herbs, spices and botanicals to create teas rich in both delicious flavor and healthful purpose.
“We’re thrilled to kick off the year with our partnership with Yogi,” said Christian Hughes, President and Principal of Cutwater. “They are the fastest growing tea brand for a reason, and we’re excited to be able to tell their story on a broader level through various channels and platforms.”
"In an increasingly complex advertising world, it's more important than ever for creative and media to work together under a unified strategy. Cutwater has both of these skillsets integrated seamlessly under one roof, which is exciting to us as we approach the next phase of our brand's growth,” said Melanie Haliburton, Marketing Director at Yogi.