- Cuties, a brand of California Clementines and Mandarins from Sun Pacific, hired Bailey Lauerman, as its agency of record. The agency is charged with brand strategy, creative development, media strategy, planning and placement and public relations for Cuties, as well as additional brands and products within the Sun Pacific portfolio. Bailey Lauerman's first assignment is preparing new Cuties work for the Produce Marketing Association's Fresh Summit Convention + Expo in October, with consumer work debuting shortly thereafter -- all with an eye toward Cuties season, which runs from November through April.
- USA TODAY named Movement Strategy as its social media agency of record.
- Cuker Interactive was awarded digital strategy work for American Elements and Dogswell. American Elements, a provider of advanced materials for aerospace, automotive, electronics, and consumer products industries, hired Cuker to develop digital strategy, design and development for the company's new website, as well as mobile approach and SEO strategy. In addition, natural pet food brand Dogswell tapped Cuker to develop digital strategy and a mobile responsive website to support the company's brand update. Founded in 2004, Dogswell is a Los Angeles-based company that creates natural pet food and treats that are free of any corn, wheat, soy or other fillers.
TOPIC: BAILEY LAUERMAN, CUKER INTERACTIVE, AOR, AGENCY OF RECORD, SOCIAL MEDIA, USA TODAY, MOVEMENT STRATEGY, CUTIES, SUN PACIFIC, DIGITAL STRATEGY, AMERICAN ELEMENTS AND DOGSWELL