CVS Puts Media Business Into Review

by Michela Galante , AdForum

CVS Health is readying a review of its media agency business.

WPP's Mindshare is the incumbent on the media business and is expected to participate, according to a CVS spokeswoman. Pile is supporting the search, which comes a year after the search consultancy helped CVS with a creative agency review that saw the business move from Havas' Arnold to Omnicom's BBDO.

CVS in 2014 spent $84.4 million on measured media in the U.S., according to Kantar Media.

Read the full article on AdAge.