Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
Mourning Ad Agencies in Paris Go Dark in Act of Solidarity
“After the terror attacks in Paris on Friday, members of the city's advertising community are mourning all those who lost their lives, including several employees from Publicis and Havas. Many are showing their grief by blacking out their social media cover and profile photos. Havas' BETC switched its Facebook profile picture and cover photo on Saturday following the attacks. The agency sits just a mile from the Bataclan concert hall where terrorists opened fire. A handful of its employees were there during the attack, according to astatement posted on BETC's Facebook page, written by BETC founder Rémi Babinet.” Full story at Adweek.
Advertising Weed: Snoop Dogg Takes Pot Branding Upscale
“Pot is in for a big change. As more states legalize the herbal commodity, the companies selling it will find themselves in stiffer and stiffer competition with one another. Of course, where there’s competition, there’s marketing—and where’s there’s marketing, there’s branding. Leafs by Snoop, Snoop Dogg’s brand new line of cannabis goods, is the latest entry to the young market, and it’s been branded by a pro.” More buzz at Wired.
Ad Agencies Celebrate New Hires with Increasing Quirk and Creativity
“Agencies have typically celebrated their new hires with self-aggrandizing press releases for outsiders, and drab orientation programs for the employees themselves. But some agencies have been stepping up their game when it comes to creatively announcing their new talent — whether it is renting a plane and flying it around New York City with a banner or firing up a 3D printer and turning the faces of the new hires into Pez dispensers.” For the full article, visit Digiday.
To learn more about how RTO+P welcomed new employees by turning them into Pez dispensers, visit AdForum.
Job of the Day: Director at Mindshare in New York City
The Director’s role is managerial, but also one of agency leadership. This individual will own a planning group and their responsibility may extend from complete oversight of assigned clients, to staff management and development. This person sets the working style for the group and is responsible for the media work and planning operations for assigned accounts across multiple media channels. The Director also provides strategic leadership and understands all aspects of their client’s business. The Director cultivates senior relationships within the agency, with clients and with media properties. Full details at Mindshare.
New Advertising Language Made Official: Emojis Gain Literary Legitimacy
The Oxford English Dictionary has chosen an emoji as the “Word of the Year.” Oh boy. Here we go… “Emojis (the plural can be either emoji or emojis) have been around since the late 1990s, but 2015 saw their use, and use of the word emoji, increase hugely. This year Oxford University Press have partnered with leading mobile technology business SwiftKey to explore frequency and usage statistics for some of the most popular emoji across the world, and was chosen because it was the most used emoji globally in 2015.” Full story at Oxford Dictionaries.
Oh Boy: New Barbie Ad Featuring a Boy Breaks Gender Stereotypes
“It’s no secret that Mattel has a Barbie problem. Sales of the fashion doll have slumped for the past four years, down 16 per cent in 2014 and showing no signs of improvement. Even American Girl, Mattel’s once-hot line of pricey historical collectibles, has disappointed in recent years. Sales were down 2 per cent in the third quarter of 2015. Starting next year, Barbie will be faced with new competition from rival Hasbro, which won Mattel’s long-held license to sell the hugely popular Disney Princesses line of movie tie-ins, including Frozen heroine Elsa.” Visit Forbes for more.
Agency of the Week
Ogilvy & Mather: “We sell. Or else.” These words of David Ogilvy sound simple, but are deeply meaningful to us. David began the agency in 1948 and built Ogilvy & Mather into one of the most legendary branding companies in the world. Underpinning this is the philosophy of “divine discontent” — the simple belief that in order to be creative one must be permanently dissatisfied and always seeking to be better than good.