Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
Youtube Offers $9.99 Subscription Service for Ad-Adverse Viewers
“Six months after reports began to swirl that YouTube would offer users an option to watch videos sans ads, the company officially unveiled its $9.99/month subscription service. YouTube Red, as it’s been dubbed, will offer consumers an opportunity to pay for the ability to watch videos without the pesky interruptions of ads starting on Oct. 28.” Read more at Consumerist.
Yahoo Leverages Ad Space Via Live-Stream of NFL Game
Cultural juggernaut and advertising golden child, the NFL, has joined forces with Yahoo to bring ads on live-streaming platforms into the future. “The game, between the Buffalo Bills and Jacksonville Jaguars, will be streamed free globally on Sunday morning.” Read more at The New York Times.
Reports Show Fraud Steals $1 Out of Every $3 Spent on Digital Ads
Everyone in advertising knows we’re living in a brave new world when it comes to digital ads, and as hopeful and excited as industry professionals are about the potential of digital ads, it is also presenting opportunities for the less savory elements out there. “About $18.5 billion could be lost to ad fraud in 2015.” For the full article, visit Ad Age.
Jos. A Bank Faces Reality, Abandons Advertising Absurd “Buy 1, Get 3 Free” Deals
“As it tries to win over millennial shoppers, the men’s chain is adding new fashions and ditching the deals that made it a national punchline.” Read the full story at The Washington Post.
Political Campaign Ads Set to Dominate Advertising as 2016 Election Approaches
Like individuals, the general public has a limited capacity to pay attention, and soon – as the 2016 presidential election nears – it may be completely filled with the noise of political ads. So advertisers are scrambling to either establish campaigns early, or completely abandon efforts to compete in September and October 2016. Visit Ad Age for more details.
It’s Officially Halloween Season for Advertisers
“Candy brands aren't the only ones that jump on Halloween. This year's batch of campaigns range from a tricks-themed one from Cheetos to a more adult treats-themed one from Dos Equis. Cheetos is promoting its seasonal Bag of Bones snacks and Trick-or-Treat Packs by playing off the mischievous brand identity built around the tricks of its Chester Cheetah mascot in the ongoing "Dangerously Cheesy" campaign.” Read more at MediaPost.
Job of the Day: Account Manager at Ogilvy in New York City
Ogilvy & Mather Advertising is looking for an enthusiastic, self-motivated and above-all team player to join the team to work with a premier CPG client. This is an opportunity to work with a fun and motivated team and a chance to gain valuable career experience working on an iconic brand. Must have a strong work ethic and the ability to thrive managing multiple projects with a good attitude! The ideal candidate can work in a fast-paced environment, and build strong internal and client relationships. For more details, visit Ogilvy.
9 Ad Agency Millennials You Absolutely Must Follow on Twitter
“Millennials are often treated like an exotic species. For any budding naturalist, the key to understanding a species is to observe it in the wild. That’s why those wringing their hands over how agencies can appeal to the young, fickle and talented would be wise to scan the Twitter feeds of the industry’s next generation of leadership to figure out what makes them tick.” More at Digiday.
Agency of the Week
Critical Mass: Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for nearly two decades, but we still meet every challenge head on, with the same tenacity as we have since day one.
We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.
Because today is Thursday, check out this powerful ad (below) by Leo Burnett Chicago encouraging people to #PutTheGunsDown in Chicago.